"Girls Girls" (걸스 걸스)
It looks like you're asking for a guide to — likely referring to the South Korean trot/music duo active in the late 2010s / early 2020s — and their presence in entertainment content and popular media .
The New Feminine Front: Decoding "Girls" in Modern Entertainment and Popular Media
To understand why this keyword is catching on, we must look at the sociology of entertainment consumption.
Notable Misses:
Overall, the influence of girls on entertainment content and popular media is a positive trend that is likely to continue in the years to come.
feature strong female characters who operate on equal footing with male peers. The "Scully Effect"
The Male Gaze: A Brief History
Historically, media was marketed at girls. Today, girls and young women are the driving force behind what becomes popular. They are "prosumers"—producing content just as much as they consume it.