Script: Cpm

The Power of Script CPM: Unlocking the Secrets of Cost-Per-Thousand Impressions

When a brand focuses on Script CPM, they are essentially treating their ad as a piece of entertainment that happens to sell a product. This lowers the barrier to entry. You no longer need a Super Bowl budget to get Super Bowl reach; you need a Super Bowl script.

The Main Culprits of High Script CPM

CPM = ($500 / 50,000) x 1,000 = $10