Research on entertainment content and popular media focuses on how digital transformation has shifted consumer behavior from passive reception to active, personalized participation
The line between hard news and entertainment continues to thin, affecting how society consumes information. RoccoSiffredi.22.09.24.Beatrice.Segreti.XXX.108...
: There is a growing "connection economy" where younger audiences (Gen Z and Millennials) report stronger personal ties to social media creators than to traditional Hollywood actors or TV personalities. Digital Transformation Impacts Research on entertainment content and popular media focuses