The of Principles of Marketing (Principios de Marketing) by Philip Kotler and Gary Armstrong is a seminal text that redefines traditional marketing for the modern, high-tech era. Its primary focus is the creation of customer value and the development of customer engagement in a rapidly evolving digital marketplace . Core Themes and Frameworks
17th Edition Principles of Marketing (Principios de Marketing) by Philip Kotler and Gary Armstrong focuses on creating and capturing customer value in a rapidly changing, digital, and social marketplace. Google Books Key Features Customer Value Framework Principios De Marketing Kotler 17 Edicion Pdf
Based on the principles outlined in Kotler's book, businesses should: 17th edition The of Principles of Marketing (Principios
: Developing a customer-value-driven marketing strategy and mix. Extending Marketing Google Books Key Features Customer Value Framework Based
Download the open-access textbook "Principles of Marketing" from the University of Minnesota (open.lib.umn.edu). It follows Kotler's model closely and is fully searchable PDF.