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Streaming giants realized that dubbing American shows is not enough. To capture the Indian market, you need Bollywood stars and cricket. To capture the Korean market, you need K-Pop cameos and PPL (Product Placement) of domestic brands. We are currently living in the "Korean Wave" (Hallyu), where Squid Game and BTS have become global lingua franca. Similarly, Latin music (Bad Bunny) and Nigerian Afrobeats (Burna Boy) dominate global Spotify charts without necessarily crossing over to mainstream American radio.
It means developing a new kind of literacy. One must now read not just the text, but the context: the algorithm that recommended it, the fandom that remixes it, the corporate strategy that canceled it, and the psychological need for comfort that it satisfies.