Persuasion And Smell Ielts Reading Answers Better [2021] May 2026
Mastering IELTS Reading: How "Persuasion and Smell" Answers Can Boost Your Score
Part 4: Common Mistakes That Hurt Your Score (And How to Fix Them)
Questions 6–9: Sentence Completion
- Odors influence the limbic system, which controls emotion and ______.
- A mismatched scent can cause ______, which harms sales.
- The technique of using smell to trigger memory retrieval is known as ______.
- Some critics believe that unconscious scent marketing is a form of ______ without consent.
Subliminal Influence
: Studies show that "pleasant smells" can increase consumer spending. For example, a casino saw profits rise in areas that were fragranced compared to those that were not.
- Retail and hospitality: Signature scents create brand identity and positive atmospheres that encourage longer visits and repeat patronage.
- Public spaces and healthcare: Pleasant aromas in waiting rooms can reduce anxiety, improving patient cooperation. Conversely, malodors can deter undesirable behavior (e.g., using scent to discourage loitering in specific areas).
- Political and social messaging: Careful scent selection at events can foster calm or enthusiasm, subtly shaping audience receptivity.
- Education and training: Pairing learning material with mild, distinctive scents can aid later recall during exams or practical use. Effective application requires congruence—scents should match the context and the message. A lemony fresh scent complements a cleaning-product display but would clash with a fine-dining setting, reducing credibility.
Don't overthink the science:
You don't need to be a biologist. The answer is always in the text, not in your outside knowledge. persuasion and smell ielts reading answers better