Noémie Dufresne underwent a significant career and personal pivot, shifting her content strategy from the viral "it girl" persona of her early career toward a more mature, lifestyle-focused identity Social Media Content Strategy
| Source | % | Notes | |--------|---|-------| | Streaming (Spotify/Apple) | 15% | ~2M streams/year | | Brand partnerships | 35% | Patagonia, Universal Audio, Athletic Brewing | | Substack paid subscriptions | 20% | 45k subscribers × $5/mo (minus fees) | | Merch (vinyl, zines, candles) | 15% | Limited drops, handmade aesthetic | | Live shows | 10% | Mostly break-even, but builds loyalty | | Sync licensing | 5% | Small placements in indie films/podcasts | onlyfans 2025 noemie dufresne bg cum on tits xx work