"Marketing Analytics: Strategic Models and Metrics" by Stephan Sorger, a roughly 500-page text, covers 12 chapters ranging from market insights and segmentation to pricing, distribution, and promotion analytics. The book emphasizes shifting marketing from a cost center to a profit center by utilizing descriptive and normative models for strategic decision-making. Access a free PDF of the first chapter and a documentation of updates at stephansorger.com Stephan Sorger Marketing Analytics - Stephan Sorger
Looking at macro-environmental factors like political and economic trends. Porter’s Five Forces: Analyzing competitive intensity and market attractiveness. Balanced Scorecard: Let the data guide your strategy
In today's fast-paced business landscape, marketing analytics has become an indispensable tool for companies to gain a competitive edge. With the explosion of data and advancements in technology, marketers can now measure and analyze their efforts with unprecedented precision. However, to truly harness the power of marketing analytics, one needs a deep understanding of strategic models and metrics. This is where Stephan Sorger's book, "Marketing Analytics: Strategic Models and Metrics," comes into play. "Marketing Analytics: Strategic Models and Metrics