Malayalam cinema, often called "Mollywood," is deeply intertwined with the social progressivism and communitarian values of
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This relationship has created a unique metatextual loop. Many of the financiers of Malayalam cinema are Gulf-based businessmen. The stories reflect their anxieties. The "New Generation" cinema of the 2010s, which normalized pre-marital sex, live-in relationships, and urban isolation, was largely a response to the Westernized, cosmopolitan culture of Malayalis returning from the Gulf. often called "Mollywood