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For centuries, charisma was viewed as a divine gift—an elusive "magic" possessed by historical figures like Julius Caesar, Joan of Arc, or Martin Luther King Jr. However, Kurt W. Mortensen, a professor of persuasion and communication, argues that charisma is not a mystery but a technology. In Las Leyes del Carisma , Mortensen presents a tactical framework: charisma is the result of mastering specific, reproducible laws that govern human attraction and influence. las leyes del carisma kurt w mortensen
Se refiere a la energía invisible que rodea a una persona carismática y cómo afecta a los demás al entrar en una habitación. "The Laws of Charisma" by Kurt W
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