In the bustling streets of a metropolitan city, where life rushed by in a blur, there existed a quaint little café known as "Kissa." It wasn't just any café; it was a place where stories came alive, and people found solace in the anonymity of the city. The year was 2023, and the world was slowly recovering from the shadows of the pandemic. People sought connections, stories, and perhaps a bit of escapism. Platform: Available exclusively on the Ullu App and

2023 Strategy:

Throughout 2023, Ullu heavily marketed a lifestyle of "bold entertainment" targeting adult audiences in tier-2 and tier-3 cities in India. In the bustling streets of a metropolitan city,