The rapid spread of online content can have both positive and negative consequences. On one hand, viral sensations can:
Many jurisdictions have laws regarding the creation and distribution of explicit content, particularly when it involves individuals without their consent. Social media platforms also have policies against sharing such content, leading to complex issues around content moderation and enforcement.
So, what makes content go viral? Research suggests that several psychological factors contribute to the spread of viral sensations, including:
On the other hand, viral sensations can also: