Fsilblogcom | Work

2. Primary Research:

   Sourcing original data, conducting interviews, and providing unique case studies sets content apart from regurgitated news. 2. Strategic Search Engine Optimization (SEO)

   Appendix — Quick checklist

   1. Technical audit (use tools: Google Search Console, Lighthouse, Screaming Frog).
   2. Keyword research: identify 10–20 target keywords per content pillar (mix of head and long-tail).
   3. On-page optimization for top 20 pages.
   4. Build content clusters around pillar pages with internal linking.
   5. Outreach for backlinks: guest posts, resource link placements, industry directories.