| Segment | Approx. % of Buyers | Key Motivators | |---------|--------------------|----------------| | | 42 % | Cross‑media nostalgia, display value. | | Doll Collectors (35‑55) | 31 % | Limited‑edition packaging, resale potential. | | Fashion‑Design Students | 12 % | Unique fabric & accessory engineering. | | Cosplay & Maker Community | 15 % | Customization potential (3‑D printed parts, repaint). |
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