The New Face of Fly: Why easyJet’s Latest Font is More Than Just a Design Tweak
Practical Recommendations for Designers
. It is an evolution of the brand’s original visual language developed by Saatchi & Saatchi in 1995. The "Book" Weight easyjet rounded book font new
For decades, easyJet's brand identity was defined by two primary typefaces: The New Face of Fly: Why easyJet’s Latest
: The font is characterized by its thick strokes, soft rounded edges, and "beefy" characters that convey confidence and friendliness. soft rounded edges
A masterclass in brand evolution that trades old-school "loudness" for modern clarity. similar alternatives