The anime industry hit an all-time high of $25.25 billion in market value in 2024. For the first time since the pandemic, overseas anime revenues overtook domestic earnings, accounting for 56% of total sales.
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Since the 2000s, the Japanese government has pushed —a soft power initiative to export anime, fashion, and food. On paper, it worked. Anime is now a dominant global force ( Demon Slayer broke all box office records). Japanese horror, game design, and even Junji Ito ’s manga are mainstream in the West. overseas anime revenues overtook domestic earnings