Rory Sutherland’s Alchemy: The Surprising Power of Ideas That Don't Make Sense
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is the man who dares to say that logic is often the enemy of progress. As the Vice Chairman of Ogilvy, Sutherland has spent decades proving that the most effective solutions aren’t logical—they’re .
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Alchemy by Rory Sutherland Rory Sutherland's argues that logical solutions often fail because humans are irrational . He suggests that to solve big problems, we must embrace psychological magic —ideas that don't make sense on paper but work in practice. Key Concepts & Useful Stories