18 Q Desire [top] -

Feature: "18q Desire"

2. Build the Emotional Q's

• The Question: "Have you ever felt a strong desire to watch porn or engage in sexual activity when you were bored, stressed, or lonely?"
• The Purpose: This question is designed to measure emotional dependency on sexual gratification. It distinguishes between biological libido (natural drive) and addictive behavior (using sex/porn to cope with negative emotions).
• How to Interpret Your Answer:

  Brands that succeed usually do so because they "anchor" their product to one of these 18 desires. Luxury car brands target Status and Power.

  Week 3: The Synthesis.

  Look for patterns. Copy the key words from your answers onto sticky notes. Group them. You will likely find 3-4 core desires (e.g., Creativity, Connection, Autonomy, Restoration). Write a one-sentence "Desire Statement": "My 18 Q Desire is to live a life of ______, ______, and ______." 18 q desire